Our new fish family

Made with natural materials, boasting a wealth of developmental benefits and super safe for newborns and beyond.

Water Babies, the UK’s multi-award winning baby swim school, is launching a family of four new toys with a wealth of developmental benefits promising hours of safe, splashing fun. Parents needn’t look any further when it comes to finding the perfect aquatic toy for newborns and beyond.

The Fish Family

Available in four different characters, Smooch, Inky, Custard and Dotty were named by Water Babies swimmers and children. Perfect for use from the bath to the poolside, the Fish have been specially made from natural rubber, to ensure they are super soft and extra squidgy.

Safety First

Unlike many of the current products on the market, the Fish Family products contain no air holes, to prevent the build-up of nasties - there’s no place for bacteria or mould to hide! And, because they’re hand-painted using natural food grade dye and paint, they are super safe for little-ones to chew on while teething.

Physical and Emotional Development

The imaginatively named family of toys will encourage imaginative play and stimulation, helping cognitive development, while encouraging them to reach out and grab the toys enhances physical development. All while building their water confidence!

Understanding colour is an essential building block for babies and the unique bright colours of the fish can help them to develop knowledge of the colour spectrum. In fact, experts believe that most babies are able to see colour by the age of x3 months old, with bright primary colours being optimal for brain stimulation (SOURCE: Essential Baby) – enter Smooch, Custard and Dotty

Black & White Fish Inky, has been specially designed for young babies (0-3 months), as research has shown that a monochrome colour scheme and contrasting patterns and shapes provides a new born baby with the best form of visual stimulation (SOURCE: Essential Baby).

“We are super excited about the launch of our new Fish Family here at Water Babies! Having developed a product range for little ones which is both safe, made with natural ingredients and great for your baby’s development, we hope parents and little ones enjoy playing with the Fish Family, as much as we have enjoyed developing them!”  Jennie Maltby, Head of Retail and Product, Water Babies

The Facts

  • Water Babies’ Fish Family are made from 100% natural latex rubber from the Hevea tree.
  • They are coloured with natural food grade dye and hand painted
  • The range is Phthalate free.
  • The products are safe for baby to chew
  • They can be used from newborn age upwards
  • Fish Family are fully sealed for hygiene
  • The colourful range boast a wealth of developmental benefits

Water Babies NEW Fish Family is priced at €11.50 per fish available to buy now at https://www.waterbabies.ie/shop/Toys-accessories/Water-Babies-Fish 


Notes to editors

About Water Babies

Since it was co-founded by Paul Thompson in 2002, Water Babies has grown into the world’s largest baby swim school, today teaching more than 52,000 babies every week through a network of family businesses across the UK, Ireland, Canada, The Netherlands, New Zealand and China.

With the support of over 76 franchise outlets and around 600 teachers, Water Babies has won numerous national consumer awards over the last few years, including Best Swimming Class, Best Baby Development Activity, and Best Baby & Toddler Development Activity 2010, 2011, 2012, 2014 and 2015 with What’s On 4 Little Ones.  In 2017, Water Babies was crowned Best Franchised/Licensed Pre-Schooler Activity’, and awarded Highly Commended in the Best Franchised/Licensed Baby & Toddler Activity category; while Water Babies very own Splash Mirror was voted the Best Product Supporting Children’s Activities at Home.

Water Babies is the only baby swimming school with its own pool consultancy service, passing on its expertise to pools across the UK, Ireland, Canada, The Netherlands, New Zealand and China.  Water Babies is also the only swim company to have its own in-house, award-winning underwater baby photography unit. Last year, more than 250,000 individual underwater shots were taken by its skilled photographers.

Water Babies swimming teachers are the best -trained baby swimming teachers in the world and the only ones who can obtain the National Governing Body- Swim England's highest teaching qualification for under 5s.